Why is there colour variation from screen to print?

There is no question that colour is important, every colour has meaning and sets the mood and feel of any design job. So it's important to get it right - then why is it so easy to get wrong!

Print DesignSean Hotter11 July 2012Printing Digital, Printing Pitfalls, Printing Offset, Colour Printing Pitfalls, Web to Print, Colour Variation in PrintComment