Interruption Email Signups - No thanks

By now, we get it.

Your website needs to have a form to gain and keep leads informed.

A little while ago there was a push for these to be quick and easy to find on the landing page.

And we saw a huge craze of having the forms pop up on screen when you arrive.

I don't know about you but this is such an interruption!

I haven't even learned what the page is about and you are asking me to give you my details.

This doesn't work.

When I am satisfied that signing up will be an advantage I will look for the form -

What do you think?